TV Titles: Guild Films/Sunset Productions

The earliest Warner Bros. cartoons were among the first WB cartoons to be shown on television. WB sold its B&W library of cartoons (consisting of the black-and-white Looney Tunes and the non-Harman-Ising black-and-white Merrie Melodies) to a television distributor called Sunset Productions. Sunset Productions was apparently affliliated with Warner Bros. or WAS Warner Bros. under a TV distributor pseudonym (like "Screen Gems" was Columbia Pictures and "Revue" was Universal). Sunset later sold the films to Guild Films.

Sunset decided to make their own opening and closing title cards to cover up the Warner Bros. references (such as the WB shield). The card featured a rabbit from "Hop and Go", Porky Pig holding a rifle, Bozo (Buddy's dog) from "Buddy the Dentist", the drunk dog heckler from "Shake Your Powder Puff", an early Daffy Duck, and an alley cat who probably came from "Sittin' On a Backyard Fence". Some of the cartoons ended with the same designed card, except the words "THE END - A Guild Films Presentation" printed in large letters over the characters, while others ended with their correct Porky drum ending.

Guild Films also removed references to Warner Bros. out of their prints of two cartoons: "You Ought to Be in Pictures" and "Porky in Wackyland".


"Porky in Wackyland"

"You Ought to Be in Pictures"


Click here to view a bigger image of the ending title
Guild Films was acquired by Seven Arts Associates in the 1960s. At this point, a new ending title was added. It featured a group of characters (Porky, Bosko, Buddy, Sniffles, Daffy, and Elmer) standing around a square that said "Seven Arts Associated Corp." It's odd they chose to include Elmer and Sniffles on the ending, since both of those characters never appeared in a black-and-white cartoon.

The music that played over this was the ending music from 1936-37 Looney Tunes (it wasn't the familiar "Merry-Go-Round Broke Down").

Listen to the ending music in RealAudio

Guild Films also edited out scenes in some of the cartoons. In "Buddy of the Apes", for instance, the scene where the "look-out" cannibal native tells the "boss" cannibal native of Buddy and his animal friends is snipped out of the Guild Films version. Either Guild or Seven Arts removed the ending from prints of "The Ducktators". The original ended with a message encouraging people to buy war bonds in order to defeat the axis. The TV print ended with the Jerry Colonna rabbit hitting himself over the head with a mallet. The reason for the edit was most likely because what followed was quite out-dated by the time the cartoon aired on television in the late-1950s/early 1960s. Originally after the mallet hit, we cut to the shadows three Ducktators running away and then shot by the soldier from the "war bonds" advertisement. In the following scene, the Peace Dove is at home telling his sons,Peace and Quiet, how "I hate war, but once begun, well, I just didn't choose not to run. So, I can point with pride and say, there's three that didn't get away!" Then the camera shifts revealing the heads of the Ducktators on hunting trophies mounted over the Dove's fireplace. A caption reads "If you'd like to make this true, this is all you have to do..." followed by a screen reading "For victory buy United States savings bonds and stamps."

In 1967, Warner Bros. and Seven Arts merged. This explains how the black-and-white cartoons ended up being owned by WB again.


When WB had the B&W Looney Tunes redrawn in color in the late 1960s, they obviously used old Guild Films prints as the source material in some cases. Some of these colorized prints have the Guild Films titles... in color!

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